It is becoming increasingly important to develop a strong web presence in order to engage and communicate with customers. One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is through consistent business blogging.

Business blogging is quickly becoming an almost mandatory marketing tactic, as companies need to stay active online to compete with similar brands. Benefits of blogging for business come in many elements. Brands can share insight and information to keep customers and prospective clients up to date with interesting news and stories.

If business blogging is executed correctly, a secondary, but just as effective benefit is that SEO-optimised blogs will rank higher on search engines. Not only does this mean that your content is out there, but the higher it ranks in search engine results, the more people it will be exposed to, and in turn, can build awareness of the brand.

Business Blogging and the Brand

The primary motivation toward successful business blogging should be that it is a space to let customers get a little more insight into the brand as a whole.


Whether it be something incredible an employee is doing out of work, some staff treats or events that teams have attended, content which is separate from hard selling of the services offered can present a more friendly and human side to brands.


There is only so much you can cram onto individual pages on the site, so you could consider using the blogs to explore topics related to the wider industry.

While it is good to have some solid content which lasts over time, keeping things relevant to what is going on right now can grab more attention, and educate people. Getting content out there which is brand new to everyone can help to position your brand as an expert.

Is there a new piece of tech which is starting to be used in the industry?

 Have new regulations been put in place? If so, how does this affect how people work?

 Has your company been in the news or industry limelight recently? If it’s with good reason, shout about it!

Relationship Building

Building relationships with clients is sometimes done via email or telephone, and often face to face in many instances, be it in retail, hospitality or B2B.

In many industries, with an increasing number of customers shopping online, a digital relationship is paramount, and these need to be nurtured just as much as a face to face one.

With news announced that UK stores are feeling the pressure as internet shopping hits record highs, this is all the proof we need to motivate us to maximise every aspect of online marketing and relationship management.

As well as the other components of the marketing mix, business blogging gives companies an extra platform to share whatever they believe will excite customers to read and interact with.

Social Sharing

Blogging for business is, of course, very helpful. To encourage people to read the blog, however, there needs to be a presence of the brand across platforms.

Most brands these days will have a presence on at least one social media platform, and so these can be used to share blog posts and articles as and when they are published. Sharing them on platforms like these means that users can interact, react and join in with the conversation, offering their own input.

Quotes can be taken from blogs and posted as a discussion point with a link following through to the blog so that all posts aren’t constantly pushing people to go straight to the blog.

Creativity is key. Make your blog posts interesting and useful. Then, when it comes to social sharing, brainstorm new ways in which you can introduce the blogs and perhaps target new audience segments to read them. The web is your oyster.

Plus, social proof is a metric which the bots trawling the internet will consider when they are ranking your business. The more interaction you have on social media will do more than satisfy a desire for post likes.

SEO and Links

In an ever-more competitive digital landscape, Search Engine Optimisation (SEO) is key. There is little point in creating content which has no SEO value, as, beyond the web page, it is unlikely to do much.

Keywords are one component of business blogging. Research the search terms people are using, and tailor your content to contain some of these keywords. This means that they can get picked up by search engines, and it is clear to the bot what the article is about.

Links are another component to consider when you are blogging for business, both within the website and to external pages.

The sweet spot, and most valued part of link building, is getting links back to your own site. Yes, it is easy to link to any relevant website from your own but having other brands and businesses link to your website demonstrates to the web crawlers that your brand is trusted.

For further information on SEO, take a look at our SEO guide.

Proofread before Posting

After all your efforts to create a fantastic blog post, it would be a shame to see it published with typos or grammatical errors. Take time to check your documents before sharing them. The value of proofreading your work is huge and doesn’t have to take long!

For help on how to effectively proofread your documents, read our blog. If you would like a professional proofreader to examine your document for you, please get in touch or obtain an instant quote via our site.

We provide high quality academic and business proofreading services, our qualified team can check your documents for any errors in spelling and grammar as well as inconsistencies in syntax.